Client UX · Travel
Clearer routes into cruise planning for first-time, solo, group, and celebration travelers, so each one finds their own path instead of sorting through one generic page.
Independent client work covering UX research, usability testing, website strategy, and responsive implementation for a live cruise travel advisor site.
Project details
Focus areas
Responsive interface
The live experience carries the same trust-building direction from desktop into the mobile journey.
In their words
“Cruise better. Plan less.”
24Seven Escapes
That promise only works if the site gets out of a traveler's way. The interface work translates it directly: four clear routes in, one for each kind of traveler, instead of one generic page everyone has to sort through themselves.
Research
I ran usability testing with people representing the distinct traveler profiles the business serves, because their questions and hesitations are not interchangeable.
Traveler profiles tested
What that changed
Rather than one general services page, each traveler type now has its own route into the site, so visitors can self-identify quickly instead of filtering irrelevant information themselves. Testing findings were prioritised against what was actually achievable within the client's platform and timeline, which meant making explicit calls about what to fix first and what to leave for later.
Full case study documentation is currently being written, including the research process, testing findings, and the prioritisation decisions behind the final build. The live site is the clearest view of the outcome in the meantime.