Kymari Bratton

Social impact

We Are One Housing

A client website concept designed to feel supportive, trustworthy, and rooted in community for people navigating major life transitions.

I worked directly with the founder as the sole UX/UI designer, handling research, information architecture, wireframing, and high-fidelity design to shape a more human digital presence for the organization.

Desktop prototype Mobile prototype

Pre-launch client work. The business is still securing funding.

We Are One Housing website screens

Overview

A warmer first impression for a mission-driven organization

The founder had deep experience supporting people in group homes and care environments, but she did not yet have a website that reflected that care. The goal was to create a digital presence that introduced the organization clearly while making visitors feel welcome from the first click.

Project details

Type

Client project

Timeline

April 2024 - June 2024

Role

Sole UX/UI Designer

Tools

Figma ยท GoDaddy

Problem

Housing sites often miss the human side.

The problem

Many housing-related websites feel cold, clinical, or difficult to navigate. For people already dealing with uncertainty, that kind of digital experience can create more stress instead of trust.

Why it mattered

This project needed to reflect the founder's care, explain the purpose of the organization clearly, and help future residents or families feel that the brand was grounded in support, togetherness, and dignity.

7+ Years of founder experience in group home and care environments.
770K+ People experienced homelessness in the United States in 2024.

Users & research

Trust had to come through the design.

Primary users

People navigating life transitions, including individuals in recovery, people with disabilities, and others looking for stable, supportive housing.

My research focus

I conducted user research and translated those insights into a site direction that felt more trustworthy, easier to understand, and more emotionally warm.

01 People wanted the site to feel supportive and personal, not clinical.
02 Tone mattered just as much as layout when it came to building trust.
03 Visitors needed clear structure so they could understand the mission quickly.
04 The experience needed to feel calm and welcoming across devices.

Solution

A website direction built around care.

Design north star

Create a responsive website concept that feels clear, supportive, and easy to navigate while giving the founder a stronger digital foundation for launch.

  • Warm visual direction
  • Clear content structure
  • Supportive tone
  • Responsive planning

What I delivered

  • Mission-led structure. Organized the site so the purpose and services felt easy to understand.
  • Human visual language. Chose a calmer direction that felt welcoming instead of institutional.
  • Founder-aligned storytelling. Made sure the brand voice reflected care, support, and community.

Why it worked

  • Clearer first impression. Visitors could understand the organization faster.
  • More emotional trust. The site tone helped the brand feel grounded and compassionate.
  • Launch-ready foundation. The concept is ready to support the business when funding is secured.

Impact

Founder response

The founder loved the final direction and felt it captured the sense of community, care, and support she wanted people to feel when they first encountered the brand.

Reflection

What I took from the work

This project reminded me that good design is not only about structure. It is also about how people feel when they land on a page and whether that feeling helps them trust what they are seeing.

The next step is turning the design direction into a live website once the business is ready to launch.